Press Releases

Bette Anne Champion Elected to the Marketing Research Association’s 2008 Board of Directors

Bala Cynwyd, PA – September 13, 2007 – GfK Strategic Marketing, a leading provider of custom healthcare marketing research, announced Bette Anne Champion, its Senior Director of Field Operations, was recently elected to the Marketing Research Association’s (MRA) 2007-2008 Board of Directors, as Director at Large, Research Supplier.

Ms. Champion has been actively involved with MRA since 1990 on both the national and chapter levels. Since 2002, she has been a member of the Membership and Chapter Workgroup, as well as Co-Chair of the Welcome Network’s Buddy Task Force. She frequently presents at local meetings and national conferences and in 2004 was the recipient of the MRA Shining Star Award. Ms. Champion has previously served MRA’s Philadelphia chapter as President of the Board of Directors and has been Co-Chair of the Program Committee for several years.

Ms. Champion has more than 25 years of market research data collection and field management experience. She joined GfK Strategic Marketing in 1990 and is responsible for qualitative and quantitative field management on both a domestic and international level. In addition, Ms. Champion is responsible for international interviewer training and serves as Chief Privacy Officer to insure that all relevant legislative and ethical regulations and codes are adhered to in data collection.

Other members of MRA’s 2007-2008 Board of Director’s include: Director at Large, Data Collection, Kim Larson of Information Alliance, Inc.; Director at Large, Related Services, Adam Weinstein of Authentic Response; Director at Large, End User, Jill Donahue of Nestle Purina; President-Elect, Jon Last of The Golf Digest Publications; Treasurer, Merrill Dubrow of M/A/R/C Research; Secretary, Steven Schlesinger of Schlesinger Associates, Inc.; and President, Colleen Moore-Mezler of Moore Research.

About GfK Strategic Marketing

For more than 25 years, GfK Strategic Marketing has been designing customized marketing research studies and methodologies to help pharmaceutical clients reduce their decision-making risk and make smart commercial decisions about their products and business. With a full range of quantitative and qualitative services, as well as worldwide research capabilities, GfK Strategic Marketing develops innovative strategies to resolve clients’ most challenging marketing research issues. GfK Strategic Marketing, along with GfK Market Measures and GfK V2, is a member of the GfK U.S Healthcare Companies – the largest custom healthcare marketing research provider in the United States.

About The Marketing Research Association

The Marketing Research Association (MRA) is the leading and largest association of the opinion and marketing research profession, a multi-billion dollar a year industry dedicated to providing valuable information to guide the decisions of companies that provide products and services to consumers and businesses. Established in 1957, MRA's international membership encompasses companies and professionals engaged in all segments of marketing and opinion research including Clients, Full Service Researchers, Data Collectors and Support Service Providers. MRA publishes the annual Blue Book Research Services Directory the pre-eminent resource of the opinion and marketing research profession.